The story of tourism’s return to LA began with a new logo for the Los Angeles Tourism & Convention Board, created through an early partnership between two design studios and longtime friends – Studio Number One (SNO) led by Shepard Fairey, and House Industries led by Andy Cruz. Today, Los Angeles Tourism has teamed up with Obey Clothing and House Industries for a limited-edition Los Angeles-inspired capsule collection featuring the new logo and three other designs.
Los Angeles Tourism, Obey Clothing and House Industries donate all proceeds to The Midnight Mission, a local non-profit organization that fights homelessness issues in Los Angeles.
With four different options available for both tees and sweatshirts, Los Angeles fans can choose from Venice, Griffith Park, Echo Park and Los Angeles designs, now available on Obey.com.
“When we launched our new brand identity, we received so many awesome messages from fans who wanted to see it on a shirt they could buy,” said Don Skeoch, Marketing Director, Los Angeles Tourism. “We are thrilled to partner with House Industries and our hometown-based Obey Clothing to create a special Los Angeles-themed line that also contributes to the higher good. It was important to us that 100% of LA Tourism’s proceeds be donated to such an important cause in LA: homelessness. »
“It’s exciting to work on a project based on your own backyard and the icing on the cake is working on it with your friends,” said Steve Ternosky, CEO of OBEY Clothing. “In that case, having the opportunity to represent the city we love and co-design a collection with House Industries, which we have so much respect and history for, is a perfect scenario for us. We would like to thank Los Angeles Tourism for making the opportunity a reality and their generosity in ensuring the project gives back to the community in their support of The Midnight Mission.
“The fact that our artwork can help those in need makes the LA Tourism/HOUSE/OBEY collaboration even more impactful than just designing a logo defining an iconic city,” says Andy Cruz, Founder of House Industries.