Mets Board Oyj: New bakery packaging concept cuts CO2 emissions by a third

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Metsä Board Corporation press release 7.4.2022

Viipurilainen Kotileipomo is a nearly century-old company that produces artisan pastries and breads from local ingredients using traditional methods. When the bakery was looking for a new solution for packaging its cakes, its main criteria were to reduce the environmental footprint of the packaging and to make assembly quick and easy.

Viipurilainen Kotileipomo and Metsä Board’s packaging design team based at Metsä Board’s Center of Excellence have jointly developed resource-efficient and 100% recyclable bakery packaging. The new eye-catching packaging reduces material requirements by 25% and carbon dioxide emissions by 34% compared to the previous packaging. At the same time, the bakery was able to reduce its use of plastic by moving away from PE-coated cardboard. In addition to the environmental benefits, the design of the new bakery box makes assembly quicker and easier.

“Sustainability of packaging is important to us and our customers, and it’s great to be able to spread the word about reducing plastic and promoting recycling. The entire product development process was done in a structured way to the Center of Excellence and the sleek new packaging was quickly brought to market,” says Teppo Ylä-Hemmilabread artist and chief innovation officer, Viipurilainen Kotileipomo.

“The new concept is a great example of innovative solutions made possible by joint brainstorming. When designing the packaging, we used a virtual model in our Center of Excellence to quickly and accurately visualize the material, structure and its durability,” says Ilkka HarjuDirector of Packaging Services, EMEA and APAC, Metsä Board.

The bakery packaging is made of lightweight MetsäBoard Prime FBB EB, a dispersion-coated barrier board, which can be recycled using paper or board collection waste streams. MetsäBoard Prime FBB EB is thick and grease resistant, which is essential for naturally high fat foods such as pastries and cakes.

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For more information, please contact:

Marjo Halonen, Vice President of Communications, Metsä Board
Mobile: +358 (0)50 598 7046
Email: marjo.halonen@metsagroup.com

Metsa Council
www.metsaboard.com

Metsä Board is one of Europe’s leading producers of premium fresh fiber board. We focus on lightweight, high quality folding boxboard, catering board and white kraftliners. The pure fresh fibers we use in our products are a renewable and recyclable resource, which can be traced back to sustainably managed northern forests. .

Together with our customers, we develop innovative packaging solutions to create better consumer experiences with less environmental impact. In 2021, our sales totaled €2.1 billion and we have around 2,400 employees. Metsä Board, part of the Metsä Group, is listed on Nasdaq Helsinki.

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Metsa Group
www.metsagroup.com

Metsä Group is leading the way in the bioeconomy. We invest in growth, bioproduct development and a fossil-free future. The raw material for our products is renewable wood from sustainably managed Nordic forests. We focus on growing sectors of the forest industry: wood supply and forest services, wood products, pulp, fresh fiber boards, tissue papers and parchment papers.

The Metsä Group’s annual sales are around €6 billion and we have around 9,500 employees in 30 countries. Our international group has its roots in the Finnish forest: our parent company is the Metsäliitto cooperative owned by nearly 100,000 forest owners.

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