Viipurilainen Kotileipomo joins Metsä Board for sustainable packaging

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Viipurilainen Kotileipomo and Metsä Board, together to develop a new bakery packaging concept that reduces CO2 emissions by a third

Viipurilainen Kotileipomo is a nearly century-old company that uses traditional methods to produce artisan pastries and breads from local ingredients. So when the bakery was looking for a new solution for its cake packaging, its key criteria were to reduce the environmental footprint of the packaging and make assembly quick and easy.

Viipurilainen Kotileipomo and Metsa CouncilThe packaging design team of Metsä Board Center of Excellence have jointly developed resource-efficient and 100% recyclable bakery packaging. The new eye-catching packaging reduces material requirements by 25% and carbon dioxide emissions by 34% compared to the previous packaging. At the same time, the bakery has reduced its use of plastic by moving away from PE-coated cardboard. In addition to the environmental benefits, the design of the new bakery box makes assembly quicker and easier.

PrintPack India ShowDaily

Promoting plastic recycling at the Metsä Board Center of Excellence

“Sustainability of packaging is important to our customers and to us, and it’s great to be able to spread the word about reducing plastic and promoting recycling. Therefore, the entire product development process has been structured at the Center of Excellence. As a result, the sleek new packaging was quickly brought to market,” says Teppo Ylä-Hemmilabread artist and chief innovation officer at Viipurilainen Kotileipomo.

“The new concept is an excellent example of innovative solutions made possible by joint brainstorming. When designing the packaging, we used a virtual model in our Center of Excellence to quickly and accurately visualize the material, structure and durability,” explains Ilkka HarjuDirector of Packaging Services, EMEA and APAC at Metsä Board.

The Covid-19 pandemic led to the nationwide lockdown on March 25, 2020. It will be two years tomorrow as I write this. What have we learned during this time? Perhaps the sense of resilience as small businesses like ours have had to rely on our resources and the forbearance of our employees as we struggled to produce our business platforms.

The printing and packaging industries have been lucky, although the commercial printing industry has yet to recover. We learned about the digital transformation affecting commercial printing and packaging. Ultimately, digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is an advanced technology that will only increase the demand for printing for the foreseeable future.

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