Viipurilainen Kotileipomo is a nearly century-old company that uses traditional methods to produce artisan pastries and breads from local ingredients. So when the bakery was looking for a new solution for its cake packaging, its key criteria were to reduce the environmental footprint of the packaging and make assembly quick and easy.
Viipurilainen Kotileipomo and Metsa CouncilThe packaging design team of Metsä Board Center of Excellence have jointly developed resource-efficient and 100% recyclable bakery packaging. The new eye-catching packaging reduces material requirements by 25% and carbon dioxide emissions by 34% compared to the previous packaging. At the same time, the bakery has reduced its use of plastic by moving away from PE-coated cardboard. In addition to the environmental benefits, the design of the new bakery box makes assembly quicker and easier.
Promoting plastic recycling at the Metsä Board Center of Excellence
“Sustainability of packaging is important to our customers and to us, and it’s great to be able to spread the word about reducing plastic and promoting recycling. Therefore, the entire product development process has been structured at the Center of Excellence. As a result, the sleek new packaging was quickly brought to market,” says Teppo Ylä-Hemmilabread artist and chief innovation officer at Viipurilainen Kotileipomo.
“The new concept is an excellent example of innovative solutions made possible by joint brainstorming. When designing the packaging, we used a virtual model in our Center of Excellence to quickly and accurately visualize the material, structure and durability,” explains Ilkka HarjuDirector of Packaging Services, EMEA and APAC at Metsä Board.